n 2017, Lexus celebrated the 25th anniversary of the RX model. Within the Crafted for Lexus project we created a limited edition of Radiant bags.

Key Responsibilities & Contribution

• Concept Development: Spearheaded the co-creation of the core concept
• Design & Drafting: Design process by creating key elements.
• Visual Asset Creation: Developed and produced a full suite of visuonographic materials, including illustrations and key visuals to establish the project's visual identity (co-authored).