My name is Alec, I am an art director, designer, and storyteller from Ukraine. I currently live and work in Portugal.

For over 16 years, I have been creating brands, objects, and visual stories that merge design, art, and technology. Since 2020, I have been leading practices dedicated to finding oneself and one's calling through art and the Japanese philosophy of ikigai.

I began my journey to myself over 9 years ago when I faced complete burnout, a change in priorities and meanings after losing the family business in the field of travel accessories. It was then that I realized that the most important thing had been lost - my own "I".

Years of searching were spent on forming my own system for finding balance and a way out of a dead end through art and meditation. Today, based on this system, I conduct personal art practices both online and offline, with an emphasis on working in an individual format.